In today's world, having a website has become an essential part for any business or individual looking to establish a presence online. A website can serve as a digital storefront, a way to showcase your work or skills, or a platform to share your ideas and opinions with the world. With so many website building platforms available, it can be overwhelming to choose one that meets your specific needs.

Why Squarespace?

Basia here. I would like to take a moment and rave about Squarespace. I have built websites on several different platforms including Wix, Shopify and Wordpress. These platforms are probably my top choices compared to other platforms I’ve used in the past, however they do not hold a candle to Squarespace.

With Squarespace, you can easily create a website that looks and feels professional, and you won’t have to worry about hosting, security, or any of the other hassles that come with running a website. It’s easy to use (with a shorter learning curve than other platforms) and their support is unlike any other!

I love it so much that I am an affiliate: Go to squarespace and Use the code BASIA at check-out to receive 20% off your annual subscription (for your first year).

Read on to see 8 reasons why I love Squarespace…

8 Reasons Why I Love Squarespace

1. Easy to use

   One of the most significant benefits of using Squarespace is its ease of use. Yes, there is a learning curve, like with any new platform or app. BUT! compared to any other site I’ve used, this has left me the least amount of frustration (by far). They have a drag-and-drop interface which makes it simple to design and customize your website without any coding knowledge. It also offers a variety of templates to choose from, allowing you to create a professional-looking website quickly and makes learning the platform super easy.

   
   

2. Professional templates

   Pretty much all websites come with a bunch of templates these days. Squarespace makes it easy to choose one according to what you want to do (i.e. art portfolio, e-commerce store, blogger or influencer etc…). Once you choose one, it’s drag and drop from there. These templates are designed to be responsive, meaning they will adjust to the screen size of the device being used to view your website, ensuring that it looks great on any device - bonus!

   
   

3. E-commerce capabilities

   Squarespace makes it easy to set up an online store, allowing you to sell physical or digital products, subscriptions, and services. Squarespace's e-commerce capabilities include inventory management, order tracking, and shipping integration with leading carriers such as USPS, UPS, and FedEx. Squarespace also supports multiple payment options, including credit card payments and PayPal. What is really cool too is that you can integrate any products throughout your site. Meaning you can insert a product beautifully into a blog post or your home page if you want. No need to keep the shop front the only place to promote your stuff.

   
   

4. Search engine optimization (SEO)

   This is a BIG one! If you don’t know what SEO is or why it’s so important, read my blog post on justpinit.ca —> What is SEO and why is it so important? Squarespace is designed with SEO in mind! Your website will be optimized for search engines right out of the box. Squarespace's templates use clean code and are optimized for mobile devices, both of which can improve your website's search engine rankings. Squarespace also offers features such as customizable page titles, meta descriptions, and URLs, which can further improve your SEO. These features are super simple and clear to use so you do not have to learn a whole new language or a separate platform.

   
   

5. Built-in analytics

   Squarespace offers built-in analytics that allow you to track your website's performance, including metrics such as page views, unique visitors, and bounce rate. These insights can help you understand how your website is performing and make data-driven decisions to improve it.

   
   

6. Squarespace is cloud-based

   All of the website building tools and resources are hosted on Squarespace's servers, rather than on your local computer. What does that mean?

   • There are no software installations required. All you need is an internet connection.

   • Automatic updates. You don't need to worry about manually updating your website builder or plugins to ensure they are up to date.

   • Scalability. If your website grows in popularity and starts to receive more traffic, Squarespace can handle the increased demand without any additional work on your end.

   • Security. The company employs advanced security measures to protect its servers and user data, including SSL encryption and regular backups.

   
   

7. Updating your website on the go

   The app for the platforms itself is amazing - I am able to change (using the squarespace app on my phone) the price of a product while I was out and about. I was able to edit a link and spelling mistake in one of my blog posts directly from my phone! I can check the analytics from my phone and orders coming. I can even refund a customer immediately from the app on my phone without opening up my computer!! This accessibility has saved me so much stress when I was not around my computer and needed to make immediate changes.

   
   

8. Support

   Squarespace offers 24/7 live support to its users, making it even easier to get help when you need it. You can contact them via live chat or email, and they will respond promptly to help you resolve any issues you may be experiencing. This level of support can be particularly helpful for individuals or businesses that are new to website building and may need some guidance along the way.

   Before I use their live support when I get stuck, I simply google my question. Often I am lead to the Squarespace forum but there is also a lot of information sharing on YouTube (if you prefer to watch versus read - especially when working in a place you don’t understand, watching people solve problems is very useful). There are loads of people using squarespace which makes solving your problems easier by having a large pool of people willing to help!

I seriously love Squarespace.

Their older version (7.0) was a little more simple and easier to use than the 7.1 version that is currently available, but even this newest version is easier to navigate and problem solve, compared to any other platform I’ve used before.

Here’s how I can help you save money:

Use the code BASIA at check-out and you will receive 20% off your annual subscription (for your first year).