Having different avenues of revenue will strengthen your business. If Instagram were to disappear tomorrow, or Etsy or Facebook, would your business survive? Or, more realistically, you can no longer do in person craft shows or teach in person, are you set up online to sustain your business?
This is why it is so important to have several different revenue streams in place.
Couple additions to the video:
Craft Shows - See if any of the in-person craft shows you would normally participate in are pivoting to online, and if so, join them! Search for other online art/craft fairs that you can participate in. It will increases exposure and sales.
Selling Online - Artsy, Saatchi, Artpal, Society 6, Etsy, Singulart, VISUAL (art prints). People can’t buy things if they don’t know they are for sale.
Instagram - Also consider a LIVE sale. Set it up as you would an in-person booth, and walk the shoppers through it all, be sure to give everything prices and labels. You may sell some live, but you can leave it up for 24 hours and sell more. Don’t be afraid to sell customs that way, too!
Teach - I also want to suggest teaching online. You could do a pre-recorded class, or a burn together/live zoom style class.
Facebook - Share specific art pieces with the right audience. If you have an anteater piece, search for an anteater lovers facebook group to share there. Selling art is all about getting it in front of the right people’s eyes.
Check out the Passive Income Ideas for Artists blog post to learn how to make money while you sleep!
Learn EVEN more ways to make money doing what you love with The Complete Wood Burning and Business Toolkit.
This toolkit has EVERYTHING you need to grow your business together in one place to guide you, so you can feel confident to go after your goals, with the right tools to achieve them:
Goal Setting
Finding Focus
Community + Collaboration
Productivity, Assigning Tasks + Accomplishing Goals
Artist Health
Photography + Videography
Copyright Basics + Art Reference
Avenues of Revenue
Selling
Selling In-Person
Email Lists
Website + eCommerce
Social Media
Digital Prints + Licensing
Subscriptions
Book Recommendations
and of course in-depth knowledge about Pyrography:
Techniques
Surfaces
Burners
Transfer Techniques
Adding Color
Finishes
Pyrography Books
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