Interview with Chelsea from CGDesigns

Name: Chelsea Gorham

Burning since: December 2017 (but didn't start my business until May of 2018)

Location: Amarillo, TX

@cgdesigns_wear and www.wearcgdesigns.com

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Can you tell us a little about your art and yourself?

I'm Chelsea Gorham, owner and artist of CGDesigns where I make and sell woodburned jewelry and art.  I am a stay-at-home Mom and homeschooler of my 4 children by day, and a woodburning artist/jeweler by night.

How did you find wood burning?

Quite on a whim. Back in the summer if 2017, I was working as a vendor at our local market as a henna artist. As I finished up a design on my customer who also happened to be a musician, he asked if I could put a "henna" design on his guitar.  Knowing I couldn't possibly put henna paste on his guitar, I still accepted his challenge and looked into woodburning as an alternative. The first person I thought to ask was my Mother who has always been an artist, and low and behold, she had a vintage burner (Detail Master IV) that she offered to mail to me. As soon as I got it, I fell in love with the process and began practicing for my first big commission!

Which came first, jewelry making or wood burning, and when did you meld the two together?

They coincided, quite honestly. Because I didn't want to ruin a large, beautiful wood slab, I began by practicing my burn designs on small, affordable pieces. After I had a little collection of them, a good friend of mine commented that they would make cool pieces of jewelry...hence, wearable woodburned art was born!

Have you always done art?

Yes, having been surrounded by art/artists all my life, it feels very much a part of my life.  I would say my first memory of making art was when I was 3 years old. I have so many collections of art - from technical design to watercolor, I've enjoyed them all over the years. But...It wasn't until woodburning, that I finally accepted the title of Artist.

What goals do you have for CGDesigns?

More collaborations and expanding my portfolio in the short-term. My own workshop/jewelry shop/makers space in the long-term.

What inspires you?

Surrounding beauty - in nature, art, seasons, life. I love pattern designs, geometry and symmetry - all which I try to blend with my 'technical' design style. I love linear design and just want to make pretty things that hopefully bring joy.

Let’s talk about the earring of the month club! What is it, how does it work? Where do people go to sign up?

The Earring of the Month Club is a subscription service where my customers can sign-up for a surprise themed earring that shows up on their doorstep every month. I created it as a way to streamline a part of my business that allowed me to focus on a set # of earrings and have some fun while doing it. I have 4 subscription options that are all very affordable; VIP, 12 month, 6 month and 4 month options. VIP being the best value. To sign up, go to www.wearcgdesigns.com and click on the Earring of the Month tab at the top. 

You have now started a junior line, can you tell us a little about that?

The junior/youth line was inspired by my 10 year old daughter, Allison, who just got her ears pierced this past winter. She has always wanted to try my earrings as she sees me create them, but I told her that we could work on some together, that way she gets them just the way she likes! She sat down, sketched out her ideas and we collaborated on an adorable collection of earrings that all sold at their release. We plan on making it a regular thing now that she got a small taste of entrepreneurship and seeing the benefits of hard work mixed with fun. 

There is a design portion of your services.  Henna and Booth/Brand Styling. Can you tell us a little about these services?

Henna tattooing is a service that is always available to my customers. (It is after all how I got started!) I am available for private sessions, parties and events.

Booth/Brand Styling is a service I offer any creative who wants to up their market presence at in-person selling events. I take a look at their online presence, ie. shops, instagram feed, logo/brand as it is and base a style off of what 'feel' I get. I basically act as a consultant to get your booth that eye-catching look that makes you stand apart when selling in person. There is a unique art to marketing and design and I love bringing that 'a-ha' moment to my clients with this design service.

I have been loving your new portraits. (please include a portrait photo)

Thank you! I have long wanted to try them and quarantine has pushed me to do these things that I've been putting off.

What goals do you have for your art? Any other new techniques you are hoping to try?

Always want to improve and learn new things. I would love to be able to comfortably finish a large wood piece with only using a variety of burn techniques. Shading/gradient work being at the top.

How much time is spent wood burning versus the rest of the business? What percentage would you give each?

I'd say about 30-40% burning, and 60-70% all the other stuff!

Tell us about these super successful LIVE Video Sales you have been doing? Where did the idea come from? How did you set it up? What suggestions do you have for someone wanting to try one?

Instagram LIVE Market is an idea my creative entrepreneur coach, Kristyn Burney, perfected. I would suggest following her and joining her Facebook Group 'Creative as a Mother' for the best info on a successful LIVE Market. She has so many helpful tips on how to creative revenue and run a successful online business @kristynburney

Deserted Island, with power question. You can choose ONE

Burner: 'Old Faithful' Detail Master IV

Nib: Knife tip - I love clean, crisp linework

Type of wood: Birch

Non-essential tool (but basically essential to you): Dental Pick Thingy

What other tools are essential for you?

Watercolor travel set and Tombow Sand Eraser

What apps/programs do you find useful for your business?

Canva - I use it for so many things in my business.

What are the main types of wood that you use for earrings? Do you have a favorite? And where do you source your wood?

Birch Plywood is my go-to for earrings.

I have 2 wood suppliers/laser cutters I work with for custom/premium shapes.

What parts of the business do you absolutely love and what parts feel like a chore?

I love collaborations, networking with other makers and 'a-ha' moments of my own.

My least favorite part would have to be planning content on social media. It is necessary, but can feel like a long, long chore.

Any advice for newbie woodburning artists?

Play to your strengths. Start with what you know, perfect it, embrace it, make it your own. Don't feel like you have to do what anyone else out there is doing to get noticed. We are all individuals who have our own unique voice and something beautiful to offer.

Watch the recorded live video:

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Interview with Basia from fine line pyro

Name: Basia Chmielowiec

Burning since: 2009

Location: Innisfil, Ontario 🇨🇦

@finelinepyro and www.finelinepyro.ca

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Can you tell us a little about your art, your life, and you!

my name is Basia, the wood burning artist behind fine line pyro. One of the craft mediums I enjoy is pyrography and creating sustainable high end art that is inspired by nature!

mandalas are my jam but i also love trying new things and collaborating with other artists.

How did you find wood burning, and when?

in 2009, I got my first wood burning machine as a payment for creating some artwork on a bus!

i lived in Calgary for about 6 years and during that time I met this wonderful group of people who, at that time, started a business called bass bus. their idea was to create a moving platform for artists and musicians that would travel to different music festivals/events and perform. this amazing community grew and grew and I am very happy I was able to see it blossom.

since the bus was always moving, they needed artwork inside the bus that was permanent. they had transformed the entire interior with wood and discovered the art of pyrography. they trusted me enough to burn their bus and i am so honoured they did. i haven’t stopped burning since and am still using the same machine they gave me!

I will always have a special place in my heart for these amazing people, the mountains and the wonderful 6 years spent out west.

How did you find this fine art, fine line style? 

practice, practice, practice. 

doing the same thing you love and varying it and tweaking it over time allows your style and your art to have a character that is organic and your own. it took me a while to realize this. i was often putting myself down for not being as good as others, or not being able to create something amazing the first time i try. being an artist and having your own style is a journey that has to be taken. one of my favorite podcasts by Rich Roll (featuring Chase Jarvis): Creativity Is Our Birthright, sums it up nicely!

Have you always created art? 

art has always been part of my life in one way or another. in high school i took all the art classes that were available. i never had any formal training afterwards but a solid family foundation which supported and encouraged all varieties of creativity. I often draw with pencil and ink, mostly mandalas, as well as play with digital mandalas, i dabbled in scrapbooking, i really got into pastel, and also dove deep into making feather earrings and accessories and so many other random things… I really like to make stuff.

What is it about mandalas that you love so much?

the meaning of the word mandala in Sanskrit is circle. mandala is a spiritual and ritual symbol in Hinduism and Buddhism, representing the universe. the circular designs symbolizes the idea that life is never ending and everything is connected. mandalas can be simple or intricate, big or small and no two i make are ever exactly the same. creating them is my meditation, no matter the medium. drawing and burning mandala’s make me zone out and escape the clutter in my mind.

Any new techniques you are hoping to try?

I can’t wait to add some gold leafing onto my work but I want to work with adding colours, aiming for sustainable paints and natural elements to keep my work earth friendly.

How much time is spent wood burning versus the rest of the business? 

the ratio is about 80-20. i spend about 80% of my time wood burning and 20% on my business. I would like to invest more time onto the business end of things but have to juggle a full time job and a family. perhaps one day…

If people want to teach classes, what do you suggest they look for? Any pieces of advice? 

teaching classes brings me so much joy. i really enjoy when i can show people something new that can provide some peace and calmness in their lives. the best way to start, especially if you are short on time, is with a company.

i started teaching at Lee Valley Tools. they did all the work gathering students, providing materials and tools, and receiving payments. all i had to do was show up. this was huge since i didn’t have time or money for advertising and looking for students. now that i have more followers and know more people interested in learning, i invested in a few extra machines and am able to host small classes from my home!

Deserted Island, with power question. You can choose ONE:

Burner: any razertip brand burner. I have the SS-D10

Nib: the chisel tip (a.k.a. the sexy tip!)

Type of wood: cedar 🤤

Non-essential tool (but basically essential to you): sandpaper - i very gently sand most of my pieces when i am finished burning them to get the very fine lines i love 

What other tools are essential for you? 

I can do without (if i really had too) but i do take my compass everywhere i go. this helps me get the perfect circles and general shapes for my mandalas.

What apps, and programs do you find yourself using? 

planoly is great for organizing instagram photos and the order i post them. i am able to see my feed and insert new photos and move them around. this really helps plan ahead of time. i also use the mobile version of adobe lightroom for editing before they go into planoly. Canva is a game changer for all things digital! and of course, Pinterest is always my favourite to get inspired as well as market myself for free.

How do you stay organized? 

i really love using google keep. its basically like a digital sticky note hub that i can colour coordinate, tag (level of importance), label (business or personal), add photos too, make into checklists and share (ie. grocery store list) and edit with others. I always have it in my phone and its connected to gmail so setting alarms or scheduling e-mails is really easy! This is great because even those looooong term ideas can be stored away but also can be easily found anytime i want.

What wood do you use, and what suppliers do you prefer in Canada?

i often go dumpster diving in nearby wood shops. many companies who make kitchens or generally work with wood cannot use little pieces so their scrap wood and cut off’s go into the landfill. i divert as many pieces as i can and make them into art! I recently scored on a whole lot of cherry, which i love using and it has a gorgeous warm color with beautiful grains throughout. if i need to purchase a specific kind or shape, I go to Exotic Woods in burlington or look online.

What parts of the business do you absolutely love and what parts are hard? 

of course i love the actual art process, trying new things with wood burning and evolving my style. the part that is difficult for me is the whole selling process. i have a hard time pricing my art… i just started selling and am hoping to improve on this as i grow.

Any advice for newbie wood burning artists?

keep on creating. as i mentioned earlier, make it till you make it. the more you do the more you know what and how to do it. also, understanding that we all have a journey to go through is important. don’t compare yourself to others and their work. compare yourself to who you were yesterday and just keep moving forward.

Where do you find inspiration? 

nature! i love nature and everything it has to offer. i go portaging as often as i can and during those times, and also when i am taking care of my own plants in my home and backyard, i get a wealth of new ideas and inspiration. being in the forest grounds me.

What goals do you have for Fine Line Pyro?

i have something very exciting in the pipelines. i want to take nature and being in the forest and mix it in with mandalas so i am creating a sketchbook fit for traveling, guiding people of all artistic levels to make their own mandalas. stay tuned in my fine line pyro instagram feed for an announcement coming soon!  

Watch the recorded live video:

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Pricing Your Art

I want to discuss how to price your art. Specifically, pricing your wood burned art. However, you can apply this formula to pretty much any medium you are selling!

Pricing, oh pricing. The bane of any artist’s existence. Why is it so hard to price your art? Could it be because you feel like you are putting a price tag on a little bit of your soul? Probably. Could it be because you are having to do the humbling task of assigning value to your time, thoughts and passion? How are you even supposed to be neutral and non-biased in that situation? You know all the hard work, years of training and mistake making, time, emotion and thought that went into it. It seems like an impossible task to put a price on it, but in order to make money as an artist, pricing is a must. There are things you can do, and systems you can put in place to make it easier on yourself.

Will pricing still not be very fun? Yes, but I am hoping this helps to at least make it a bit easier and more systematic to calculate.

Formula for Pricing:

Overhead

+

Hourly Rate

+/-

Content

=

Price

Overhead Costs:

These are costs that need to be recovered.

• Materials: Let’s start with the easy stuff, materials. This is where you calculate the price of your materials. These are items where they were used entirely for this piece. The variation in size, type of wood, and price of the materials used goes here.

• Supplies: You have many items that you purchase for your business that you will utilize to make the particular piece you are pricing. You may not use the whole item or you may just put a little more wear and tear on it. Think paint, colored pencils, shipping supplies, finishes, glue, tape, printer paper, graphite paper, your wood burning tool, your computer, etc. Take note of ALL the supplies you use. It may surprise you how many items it actually involves. You are putting wear on those supplies to create this piece, and you need to keep that in mind when you are coming up with your pricing.

  You are obviously not going to be tacking on the price of a ream of paper, the whole wood burning tool, or the price of a whole tube of paint (unless you used a whole tube, then it goes in the materials category), you just want to think about what the cost to your business creating that particular piece actually had. A lot of people forget this part.

  I think it is easier to just tack on a set amount (example: $2-$5) to any piece to cover some of those overhead supplies used and costs for materials used.

Time:

• Hourly Rate: I personally think the easiest way to take yourself out of the pricing process is to make it a calculation. If you just have a set hourly rate, based on your experience, skill, and what you want to pay yourself, then it takes the guesswork out of it. Do include your time communicating, designing, burning, and packaging. If it is for that piece, and it is taking up your time, it should be added.

  Keep in mind your speed in which you burn and operate(if you are slow, then lower your rate and work on speeding up your process), your skill level and years of training, and what value you put on your time when coming up with your hourly rate. I can not suggest a number here. This is highly individual.

  Once you have your hourly rate number, then it becomes easy to just plug it into your formula.

  Start by keeping track of how long you actually spend on a piece. Set a stopwatch. Write it down on a piece of paper, and attach it to the piece of wood. Add to that number as you add to the piece. People tend to underestimate how much time they actually spend working on a piece, so this is a good piece of information to have. It will also help make it easier to price custom work, because you will have a much better idea as to how long it actually takes for you to complete a piece.

Content:

• Content: Content matter matters. A simple lettered piece will not be priced at the same spot as a detailed artistic piece, even if it took the same amount of time to make it. This is where adjustments need to be made. Once you have put in your formula, then you can look at the price and either add or take away from your total. Content also includes how how good the finished product is and it’s subject matter. All things to keep in mind when adjusting pricing.

Make Adjustments:

Doing this exercise will be incredibly valuable to making adjustments to how your business functions. If you are spending too much time on your pieces, and are having to adjust your price down every time at the content stage, then it is time to look at streamlining your process to find ways to cut time. If you are finding that you are constantly undervaluing yourself (maybe people have even said you need to raise your prices), then you probably need to give yourself a raise and up your hourly rate. Now, if you have figured out how to get faster, and still produce the same level of content or maybe even higher quality, I am not saying you should adjust your prices lower. Content really does help determine value.

Knowledge is power. That’s why knowing how much time you are spending, how much money you are spending, and where will help you and your business to run smoothly, pricing will be less of a headache, and you will be able to make positive informed adjustments to your business.

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6 Things to consider when coming up with your pricing formula:

1. Where are you selling? What is the cost of living where you are selling? Selling in person in San Francisco is not the same as selling in a small town

2. Who is your target audience? If you are selling high end, you better have those high end prices

3. What is the subject matter?

4. How big/detailed is the piece?

5. What is it worth to you? Some pieces mean more to ourselves than they do to other people, and it just will never feel right to sell it at the price people would buy it, and that is ok. Just hold onto that piece

6. How much would you pay for it? always a good idea to step into the shoes of your buyer.

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Other Pricing Tips:

Still don’t want to price your pieces, consider having a trusted friend suggest prices for your work. Make sure they fully understand what goes into it, the market, your target audience, and material costs.

Watch the market. Go and look at what other artists of your skill level are charging. This will give you many points of reference. Keep in mind that most wood burning artists out there are not charging enough for their work. As a community we need to work together to get paid what we deserve for our work.

Keep documentation of what pieces sold and for what amounts. Take note of what is working, and what isn’t. What sells quickly, and what doesn’t. Then make adjustments.

Lowering the price, does not necessarily mean that something will sell better. Sometimes, raising the price, to match the value of it will actually help it sell better. People don’t want to buy something that isn’t quality. If you lower your prices too much, then people will assume that they are getting a lower quality item, will pass and spend their money elsewhere.

Don’t compromise on pieces with sentimental value. Make sure you aren’t selling it for less than what you are actually willing to part with it for.

Be sure to leave a little wiggle room for sales, and unexpected costs.

Add shipping into your price for ease of shopping whenever possible.

Going one dollar less than a rounded up number works. People look at $49 as significantly less than $50. Use that.

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Pricing your art is just one piece of the puzzle

Choosing the right platform, location to sell, the right description, taking the right photo, and making it easy to find are also really important. If you don’t get your piece in front of the right audience, it won’t matter what value you place on it.

Learn how to boost your business and take the right steps to getting paid for creating artwork with the The Complete Wood Burning and Business Toolkit.

WANT TO LEARN MORE ABOUT WOOD BURNING AND BOOST YOUR CREATIVE BUSINESS??

Grow with the community: Join Burn Club+, a place where you can ask questions, and get the full answers, a place of fun and learning.

Get some personal support: One-on-one coaching provides tailored support guaranteed to boost your business.

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