Interview with Brandy from Mark it with a B Gallery LLC

Name: Brandy Roels

Burning since: 2016

Location: Michigan, US

@markitwithab_gallery, etsy and www.markitwithabgallery.com

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What does your shop specialize in/offer?

This is Brandy Roels, owner and artist of Mark it with a B Gallery LLC. I run my small business out of my in-home studio in Michigan, US. I focus on woodburning custom pet and people portraits, as well as niche fan art, fantasy art, and wildlife art. All my woodburning is done completely by hand, and I print prints of my work straight from my studio.

Have you always been an artist?

I started drawing at age three (always animals) and admired pet portrait artists. Art became my passion, and I continued taking every art class offered up through high school and private art lessons outside of school. In 2015, I graduated Summa Cum Laude from the Savannah College of Art and Design (SCAD) with a BFA in Illustration. My main focus was painting realistic portraits. 

I officially started my business in 2016 by offering portraiture painting, candle-making, sculpting, card-making and woodburning. It was way too much! I narrowed it down to just woodburning a year later, making fun signs, cooking utensils and cutting boards. However, I missed my background in portraiture and found a way to combine portraits and woodburning. 

How did you find your distinct artistic voice?

I stopped making the types of pieces I thought people would buy and started making pieces that truly expressed me. I love creating subject matter of animals, fairies/fantasy and fan art from films/tv. I also wanted to start sharing more of myself in my pieces. Not just making pretty pieces but making emotional pieces - expressing my emotions and evoking emotions for the viewer. 

Style:

My art style just kind of happened one day. This one is hard to explain. I remember creating a realistic bunny illustration, and I did not like the way the fur sort of got lost into the color of the wood. So, I added an outline around the exterior form of the bunny, like how tattoo artists draw outlines. Thus, my classic outline began!

Is it scary to be vulnerable with your art? To put real life into it? Is it therapeutic to create? Does it feel different when you are creating those pieces versus a dog portrait?

I know I’m not the first person to say this, but being vulnerable is hard. It almost feels easier to just keep things inside to yourself. I just got tired of doing that! The only person I had been completely vulnerable with was my husband, but I still felt alone and like I was bothering him by re-bringing things up I had not moved passed. Of course, he was not bothered and is a very understanding, kind man. 

I started sketching what I was feeling and called it “nonjudgmental sketching” (just sketch, don't think and don’t judge myself on what I draw). One day, I created a full, finished woodburning and painting piece ("Mother" - my first pregnancy piece based on one of my miscarriages). From there, I decided I would share it on social media and tell my story. After doing that, I found I was NOT alone, people were NOT judging me based on what happened, and people actually thought my piece was beautiful and powerful. A huge part of me healed that day. 

Now I make personal pieces to express my deep emotions or unsolved past trauma. I found it does help heal me and certainly is therapeutic. My creative process is more mellow and slow, versus my fast hatch-marking fur technique I do for pet portraits. I still have the same focus for pet portraits, but because my attachment is different my process is faster for pet portraits. 

What helps you get into a creative headspace? Certain music? A food or drink? A candle? Is there a routine to it?

Honestly, nothing specific! I usually just automatically start feeling the need to be creating/working or doing SOMETHING with my hands. I set my own schedule but like to start working at around 9 AM every morning and go until my husband gets home at 5 PM. Even after he comes home (and we are trying to relax), that need to keep doing something with my hands continues. I have tried "making" myself work on a hobby in the evening instead of continuing regular work - to keep me sane.

What percentage of time do you spend on actual wood burning versus business running? 

I spend most of my time woodburning/creating for sure. When it comes to business upkeep (like making an email newsletter or updating my website or financial spreadsheet), I dedicate a specific day (or couple of days) in order to give it my full attention and just get it done. It’s definitely not the most fun part, but it is needed and should receive my full attention. 

What things have you implemented that makes your whole business run smoother? What tips or pieces of advice can you give someone who would like to make their business run a little more smoothly?

It was one of those periods of time where I realized I’m trying way too hard. I decided there needs to just be one way for doing each aspect of my business. For example, I kept changing my creative process leading up to creating a custom piece (too much back and forth with the customer) or changing up my shipping/packaging. Now everything I do just has one way of getting it done. For advice, ask yourself if you’re happy with the way you do everything. What are you not enjoying? What can be made simpler/combined AND keep you happy?

One main thing that helped me in “being more official” was keeping track of ALL the money I made and spent. My husband created a spreadsheet for me (he’s a techy engineer), where I can input everything into categories. These include: Online Income, Commission Income, Fees (like processing fees taken from my online shop), Donations (I make), Office/Studio Purchases, Advertising Purchases, Shipping Purchases, etc. It’s exactly like balancing a checkbook! Mine is set to monthly, and I upload each purchase or sale immediately. When tax time comes, I have everything sorted and my sales tax I owe already calculated to pay my state. 

What goals do you have for Mark It with a B Gallery? Any art goals? 

My main goal is to open a gallery and store space where I could set up my studio to create all my work, sell my work/other woodburning artists' work/responsibly sourced pet and baby goods, and have a classroom to teach art classes/private art lessons. I already have the business plan and cost sheet in place!

Any lessons learned the hard way that you want to spare someone the time? 

1. Stop saying yes to everyone! Make sure you can actually create the piece OR that you really want to make the piece. I actually stopped accepting truly custom pieces, meaning things I don’t normally create. I understand needing the money, but I honestly value my happiness more. I usually ended up undervaluing the cost of those custom pieces too!

2. Woodburning art fades NO MATTER the sealant as soon as it’s touched by the sun. This is why I started making prints!

3. Clean the tips!! I’ve damaged quite a few tips from never cleaning the carbon debris or using a sanding block to try to wipe it off. It just sands away your tip shape. I use a leather strop with polishing compounds.

Deserted Island, with power question. You can choose ONE

Burner: Colwood Detailer

Nib: BALL POINT

Type of wood: Basswood

Non-essential tool: Quinn (husband)

Why the ball-point? Do you think you will ever use another nib?

I started out with Walnut Hollow’s basic green woodburning unit, and I would only use the Cone Point and Flow Point. It really was not until I upgraded to Walnut Hollow’s Creative Wood Burner with wire tips that tried the ball point tip. Then I was hooked! I’m able to do everything with it! I actually (truly) don’t know how to use ANY of the other tips for woodburning. Seriously! I might break out someday and actually try other tips for fun. As for now, I only own the ball point tip for my Colwood Detailer machine.

How do you add color to your pieces and do you have a favorite?

I love to use various types of paint! Since I was a portrait painter, I just enjoy the feeling of spreading paint around - especially on smooth wood. I find I end up blending my paint strokes in with my woodburning marks, such as adding short brushstrokes of color in with an animal's fur. I like everything I use to be water soluble, so even the oil paint I get is safe to use with water. My favorite paints I use are:

1. Winsor and Newton Watercolor Paint Tubes

2. Golden Paint Acrylic Paint

3. Holbein Acryla Gouache

4. Holbein Duo Aqua Oil WATER SOLUBLE Oil Paint

5. Winsor and Newton Artisan WATER MIXABLE Oil Paint

What are some of your favorite tools in your toolbox?

For woodburning, I honestly do not use much else other than my woodburner. I like to draw my designs directly on the wood using a graphite pencil and kneaded eraser. While I am woodburning, I will occasionally use a box cutter blade to erase any unwanted woodburning lines or areas that I burned too dark. It can also add some texture! Pretty boring, but that's it!

How do you make prints?

I print them myself at home. I have a Canon Pixma Pro 100. My process is I photograph my pieces, edit the picture and format the piece to fit on 5x7 and 8x10 sizes, and then just print. I like to use matte finish paper so there are no glares on my work. I tried using ink that was compatible with my printer, but I gave in and now use the expensive Canon brand ink. It's just better in the long run, trust me! I also use Canon brand paper (Photo Paper Pro Premium Matte).

If interested, you can order prints from printing companies online instead of buying your own printer. Kinkos definitely has great paper options and is not so bad price-wise. I have also heard great things from this site: finerworks.com

What do you use to finish your pieces? 

Like I said earlier, I love using products that are water-based. The sealant I use is Rust-Oleum Varathane WATER-BASED Spar Urethane Exterior with UV Protection (woodburning will still fade if placed directly in sunlight). It's available in a paint-on can or spray can (I prefer the spray!).

Dream collaboration? Business or person? 

I know that I would love to collaborate with local and national pet rescues or adoptions, using my pet portraits as a way to help raise money for their business/for all those cute pets out there needing a home. If I do open my own gallery/store someday, I plan to have a pet adoption day event in my store often where people can adopt and get one of my pet portraits (where the proceeds would go to the rescue business).

What are you working on now?

Growing a baby! I am currently pregnant with a baby girl, and this time I am seriously taking it easy after my previous miscarriages. I still have custom pet portrait orders I am creating, but I am keeping my environment as mellow as possible. My online store is currently closed, and I plan to open it again around the holiday time with limited edition items. Stay tuned!

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Watch the recorded live video:

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Interview with Megan from HappiCamperKC

Name:  Megan Colwell

Burning since:  2012

Location: Kansas City (based)

@happicamperkc on Instagram and Facebook or Shop Etsy

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You have a unique living/working situation, can you tell us about that? 

Sure! I live in a 2018 Travel Trailer (camper). We are going on 2 years living in it full time. When we can, we travel the country. So far we have been out West and loved it!

Tell us a little about your business and what you make.

I am a self-taught wood burning artists. I love to make bold and colorful works of art of all types, however, my specialty is line art and texture. 

You have another business, Happidesk. Can you tell us a little about that?  

Of course! @Happidesk is where I conduct my business as a virtual assistant. Although my main focus is Real Estate, I also help many small business with things like: Social Media Management, Branding, Design, and Engagement. I help accounts authentically connect and grow with their target audience. 

What percentage of your time do you spend wood burning versus business? How much of your time is devoted to Happicamper vs Happidesk? 

Great question! Typically Monday thru Friday I spend on Happi Desk, using my evenings to engage on Happi Camper when I can. I do my best to dedicate Friday night thru Sunday night to making art and content for Happi Camper. 

What other hobbies/crafts do you enjoy? 

I also enjoy watercolor and illustration. I can't forget travel! I love exploring new areas, especially anything flora/fauna related. 

Where do you draw inspiration? 

Definitely from our surroundings. I love nature and find lots of new plants/places to research then apply to my art. I also draw a lot of inspiration from vintage styles. 

What piece of advice can you offer to anyone who is new to wood burning or new to the community? 

Do not "compare and despair". At the end of the day, social media can go away. Only compare yourself to your growth path, and not others. You are so unqiue; no one in the world is like YOU. So the more you lean into your own authenticity and forget about all the like/followers noise, the better you'll be in the end. 

Any quick tips for growing your Instagram following? What has worked for you? 

Sure! I follow the 10-10-10 on a daily basis. Ten minutes liking and commenting on my current followings' posts. Ten minutes connecting with my current followings' stories through genuine DMs. And ten minutes connecting with my target audience through recent posts in niche hashtags.

What other platforms do you use and enjoy besides Instagram? Any that you have found success with when it comes to reach and exposure?

I have used Pinterest with some success. I also use Etsy as a connection platform, especially for networking. Liking and favoriting others shops is a great gateway to collaborations. 

If you could give advice to yourself when you first started out, what would that be? 

Get more back-up pens! Since I burn so hot and heavy, I go thru pens very quickly!

Are there any apps that you can’t live without when it comes to your business? 

A scheduler. I love Apphi, and have also used the Later app. This helps me keep my posts up at peak times, plan ahead, and maintain a brand presence. 

Deserted Island, with power question. You can choose ONE

Burner: Colwood Super Pro II

Nib: Spade Tip

Type of wood: Poplar

Non-essential tool (but basically essential to you): Tombow sand eraser

Choosing what tools you keep on hand has to be a thoughtful process because of space limitations, so I am curious what are some of your other favorite tools you have in your toolbox? 

Acrylic paint pens have been a lifesaver for me. They take up SUCH little space and are so easy to use!

How do you finish your pieces? 

I use an aerosol polycrylic gloss finish. It really make the texture pop!

What are your favorite ways to add color? 

Lately, it is def the paint pens. But I also favorite other types of mediums like milk paint and watercolors.

What goals do you have for Happi Camper? What art goals do you have? 

One day, I would love to have some land, build a cabin, and renovate a handful of vintage campers. It would be an Air B-n-B where I could also host wood burning workshops. Short term goals def include teaching wood burning workshops in the Kansas City area!

What are your favorite podcasts and inspirational books? 

I listen to the Joe Rogan podcast, as well as Russell Brand. But honestly, I'm not much of a podcast listener. My favorite inspirational book is, "You Can Heal Your Life" by Louise Hays. 

I think we are all very curious as to how you can fit all of your wood burning supplies into the camper. Can you show us some of your storage solutions?

I have to thank my hubby here. He is the organization GURU. We keep my art supplies in baskets separated by type. We even label everything so it's easy to grab. I also bundle supplies in re-purposed Ipsy bags. One bag has everything I need to start sketching a new piece, and houses some of my main nibs. 

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What are you working on now? 

I am currently working on a few geometric shelves as I shift to making more functional art. I also have a new wood sign commissions in the pipeline. 

Watch the recorded live video:

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Pricing Your Art

I want to discuss how to price your art. Specifically, pricing your wood burned art. However, you can apply this formula to pretty much any medium you are selling!

Pricing, oh pricing. The bane of any artist’s existence. Why is it so hard to price your art? Could it be because you feel like you are putting a price tag on a little bit of your soul? Probably. Could it be because you are having to do the humbling task of assigning value to your time, thoughts and passion? How are you even supposed to be neutral and non-biased in that situation? You know all the hard work, years of training and mistake making, time, emotion and thought that went into it. It seems like an impossible task to put a price on it, but in order to make money as an artist, pricing is a must. There are things you can do, and systems you can put in place to make it easier on yourself.

Will pricing still not be very fun? Yes, but I am hoping this helps to at least make it a bit easier and more systematic to calculate.

Formula for Pricing:

Overhead

+

Hourly Rate

+/-

Content

=

Price

Overhead Costs:

These are costs that need to be recovered.

• Materials: Let’s start with the easy stuff, materials. This is where you calculate the price of your materials. These are items where they were used entirely for this piece. The variation in size, type of wood, and price of the materials used goes here.

• Supplies: You have many items that you purchase for your business that you will utilize to make the particular piece you are pricing. You may not use the whole item or you may just put a little more wear and tear on it. Think paint, colored pencils, shipping supplies, finishes, glue, tape, printer paper, graphite paper, your wood burning tool, your computer, etc. Take note of ALL the supplies you use. It may surprise you how many items it actually involves. You are putting wear on those supplies to create this piece, and you need to keep that in mind when you are coming up with your pricing.

  You are obviously not going to be tacking on the price of a ream of paper, the whole wood burning tool, or the price of a whole tube of paint (unless you used a whole tube, then it goes in the materials category), you just want to think about what the cost to your business creating that particular piece actually had. A lot of people forget this part.

  I think it is easier to just tack on a set amount (example: $2-$5) to any piece to cover some of those overhead supplies used and costs for materials used.

Time:

• Hourly Rate: I personally think the easiest way to take yourself out of the pricing process is to make it a calculation. If you just have a set hourly rate, based on your experience, skill, and what you want to pay yourself, then it takes the guesswork out of it. Do include your time communicating, designing, burning, and packaging. If it is for that piece, and it is taking up your time, it should be added.

  Keep in mind your speed in which you burn and operate(if you are slow, then lower your rate and work on speeding up your process), your skill level and years of training, and what value you put on your time when coming up with your hourly rate. I can not suggest a number here. This is highly individual.

  Once you have your hourly rate number, then it becomes easy to just plug it into your formula.

  Start by keeping track of how long you actually spend on a piece. Set a stopwatch. Write it down on a piece of paper, and attach it to the piece of wood. Add to that number as you add to the piece. People tend to underestimate how much time they actually spend working on a piece, so this is a good piece of information to have. It will also help make it easier to price custom work, because you will have a much better idea as to how long it actually takes for you to complete a piece.

Content:

• Content: Content matter matters. A simple lettered piece will not be priced at the same spot as a detailed artistic piece, even if it took the same amount of time to make it. This is where adjustments need to be made. Once you have put in your formula, then you can look at the price and either add or take away from your total. Content also includes how how good the finished product is and it’s subject matter. All things to keep in mind when adjusting pricing.

Make Adjustments:

Doing this exercise will be incredibly valuable to making adjustments to how your business functions. If you are spending too much time on your pieces, and are having to adjust your price down every time at the content stage, then it is time to look at streamlining your process to find ways to cut time. If you are finding that you are constantly undervaluing yourself (maybe people have even said you need to raise your prices), then you probably need to give yourself a raise and up your hourly rate. Now, if you have figured out how to get faster, and still produce the same level of content or maybe even higher quality, I am not saying you should adjust your prices lower. Content really does help determine value.

Knowledge is power. That’s why knowing how much time you are spending, how much money you are spending, and where will help you and your business to run smoothly, pricing will be less of a headache, and you will be able to make positive informed adjustments to your business.

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6 Things to consider when coming up with your pricing formula:

1. Where are you selling? What is the cost of living where you are selling? Selling in person in San Francisco is not the same as selling in a small town

2. Who is your target audience? If you are selling high end, you better have those high end prices

3. What is the subject matter?

4. How big/detailed is the piece?

5. What is it worth to you? Some pieces mean more to ourselves than they do to other people, and it just will never feel right to sell it at the price people would buy it, and that is ok. Just hold onto that piece

6. How much would you pay for it? always a good idea to step into the shoes of your buyer.

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Other Pricing Tips:

Still don’t want to price your pieces, consider having a trusted friend suggest prices for your work. Make sure they fully understand what goes into it, the market, your target audience, and material costs.

Watch the market. Go and look at what other artists of your skill level are charging. This will give you many points of reference. Keep in mind that most wood burning artists out there are not charging enough for their work. As a community we need to work together to get paid what we deserve for our work.

Keep documentation of what pieces sold and for what amounts. Take note of what is working, and what isn’t. What sells quickly, and what doesn’t. Then make adjustments.

Lowering the price, does not necessarily mean that something will sell better. Sometimes, raising the price, to match the value of it will actually help it sell better. People don’t want to buy something that isn’t quality. If you lower your prices too much, then people will assume that they are getting a lower quality item, will pass and spend their money elsewhere.

Don’t compromise on pieces with sentimental value. Make sure you aren’t selling it for less than what you are actually willing to part with it for.

Be sure to leave a little wiggle room for sales, and unexpected costs.

Add shipping into your price for ease of shopping whenever possible.

Going one dollar less than a rounded up number works. People look at $49 as significantly less than $50. Use that.

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Pricing your art is just one piece of the puzzle

Choosing the right platform, location to sell, the right description, taking the right photo, and making it easy to find are also really important. If you don’t get your piece in front of the right audience, it won’t matter what value you place on it.

Learn how to boost your business and take the right steps to getting paid for creating artwork with the The Complete Wood Burning and Business Toolkit.

WANT TO LEARN MORE ABOUT WOOD BURNING AND BOOST YOUR CREATIVE BUSINESS??

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